Account Director, Implementation Planning

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><strong><span data-contrast="auto">1530 - Implementational Planning Account Director</span></strong><span data-ccp-props="{"335551550":2,"335551620":2}"> </span></p> <p><span data-contrast="auto">About WPP Media</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com</span><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="auto">About WPP 650</span></strong><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Named WPP 650, after the 650 UK constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">This is meaningful work with real-world impact – the kind you can point to with pride.</span><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="auto">Role Summary and Impact</span></strong><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">As an Implementational Planning Account Director, you drive day-to-day excellence in cross-channel media planning and activation. Translating client strategies (from Strategists/Comms Planners) into detailed implementational plans across all media (digital, audio, VOD, AV), you ensure seamless execution and measurable brand/performance outcomes. You collaborate deeply with specialist teams, acting as a key client contact on media performance, aligning with OASIS (objective, audience, strategy, Implementation & scoring) framework within WPP Open. Responsibilities include cross-channel optimisation, media testing, leveraging WPP Open Intelligence for data, and coordinating PCA insights for future strategies.</span><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="auto">Reporting Structure:</span></strong><span data-contrast="auto"> Reports to Implementational Planning Business Director.</span><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="auto">Key Responsibilities</span></strong><span data-ccp-props="{"201341983":0,"335557856":16777215,"335559739":240,"335559740":240}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Line Management: Provide direct line management, mentorship, and development for junior team members.</span><span data-ccp-props="{"201341983":0,"335557856":16777215,"335559738":60,"335559739":60,"335559740":276}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Client Delivery & Management: Act as the primary day-to-day client connection, delivering integrated planning and activation, developing and presenting implementational responses, and building strong client and partner relationships.</span><span data-ccp-props="{"201341983":0,"335557856":16777215,"335559738":60,"335559739":60,"335559740":276}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast=&