Senior Associate, Activation Digital Planning

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><span style="color: rgb(0, 0, 80); font-size: 12pt;"><strong>Role Summary and Impact</strong></span></p> <p><span style="color: rgb(0, 0, 80); font-size: 12pt;">The Senior Associate, Activation Digital Planning is responsible for the daily end-to-end management of standard digital media plans, ensuring they meet specific client objectives within the allocated budget. Working with daily autonomy, this role oversees the implementation, buying, and ongoing optimization of digital campaigns. The Senior Associate analyzes performance data, recommends tactical adjustments to maximize results, and supports the onboarding of junior team members.</span></p> <p><span style="color: rgb(0, 0, 80); font-size: 12pt;"><strong>Skills and Experience</strong></span></p> <ul> <li style="color: rgb(0, 0, 80); font-size: 12pt;"><span style="color: rgb(0, 0, 80); font-size: 12pt;">Deliver and execute effective digital media plans based on defined budgets and client objectives.</span></li> <li style="color: rgb(0, 0, 80); font-size: 12pt;"><span style="color: rgb(0, 0, 80); font-size: 12pt;">Manage the day-to-day implementation and optimization of digital campaign activities (planning & buying).</span></li> <li style="color: rgb(0, 0, 80); font-size: 12pt;"><span style="color: rgb(0, 0, 80); font-size: 12pt;">Deliver competitive reports and autonomously analyze campaign results to identify trends.</span></li> <li style="color: rgb(0, 0, 80); font-size: 12pt;"><span style="color: rgb(0, 0, 80); font-size: 12pt;">Analyze campaigns and recommend tactical changes to maximize campaign performance, escalating complex issues to the Manager.</span></li> <li style="color: rgb(0, 0, 80); font-size: 12pt;"><span style="color: rgb(0, 0, 80); font-size: 12pt;">Aware of the commercial offers and dynamics of online channels in the performance and branding market.</span></li> <li style="color: rgb(0, 0, 80); font-size: 12pt;"><span style="color: rgb(0, 0, 80); font-size: 12pt;">Proficient usage of different tools (mainly Adserver and Analytics) to evaluate the plan’s results.</span></li> <li style="color: rgb(0, 0, 80); font-size: 12pt;"><span style="color: rgb(0, 0, 80); font-size: 12pt;">Ability to manage different digital campaign typologies (awareness, performance, data-driven, and retargeting).</span></li> <li style="color: rgb(0, 0, 80); font-size: 12pt;"><span style="color: rgb(0, 0, 80); font-size: 12pt;">Collaborates with agency cross-functional teams and client's suppliers, including creative agencies.</span></li> <li style="color: rgb(0, 0, 80); font-size: 12pt;"><span style="color: rgb(0, 0, 80); font-size: 12pt;">University degree preferably in Economics, Advertising or Marketing and Communication.</span></li> <li style="color: rgb(0, 0, 80); font-size: 12pt;"><span style="color: rgb(0, 0, 80); font-size: 12pt;">3+ years’ experience in digital media planning.</span></li> <li style="color: rgb(0, 0, 80); font-size: 12pt;"><span style="color: rgb(0, 0, 80); font-size: 12pt;">Proactivity, strong problem-solving, and collaborating skills.</span></li> <li style="color: rgb(0, 0, 80); font-size: 12pt;"><span style="color: rgb(0, 0, 80); font-size: 12pt;">Fluent English.</span></li> <li style="color: rgb(0, 0, 80); font-size: 12pt;"><span style="color: rgb(0, 0, 80); font-size: 12pt;">Accuracy, precision, attention to details and ability to meet deadlines.</span></li> <li style="color: rgb(0, 0, 80); font-size: 12pt;"><span style="color: rgb(0, 0, 80); font-size: 12pt;">Proficient use of technology (including AI) to enhance client outcomes.</span></li> </ul> <p> </p> <p><span style="color: rgb(0, 0, 80); font-size: 12pt;"><strong>Life at WPP Media & Benefits</strong></span><br><span style="color: rgb(0, 0, 80); font-size: 12pt;">Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.</span></p> <p><span style="color: rgb(0, 0, 80); font-size: 12pt;">We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.</span></p> <p><span style="color: rgb(0, 0, 80); font-size: 12pt;">WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span><br><span style="color: rgb(0, 0, 80); font-size: 12pt;"> </span><br><strong><span style="color: rgb(0, 0, 80); font-size: 12pt;">Our main benefits:</span></strong></p> <ul> <li style="color: rgb(0, 0, 80); font-size: 12pt;"><span style="color: rgb(0, 0, 80); font-size: 12pt;">Corporate Benefits & Discounts Platform</span></li> <li style="color: rgb(0, 0, 80); font-size: 12pt;"><span style="color: rgb(0, 0, 80); font-size: 12pt;">Employee Wellbeing & Support Programs</span></li> <li style="color: rgb(0, 0, 80); font-size: 12pt;">