Sales & Customer Relationship Executive – Kids Fashion

About Us Fairy Frills is a D2C fashion brand built for kids — creating trendy, comfortable, and quality clothing that parents trust and children love to wear. As we grow our online and social media presence, we're looking for a driven Sales Executive who can be the friendly face of our brand: turning curious shoppers into loyal, repeat customers. Role Overview You'll own the full customer journey — from the first message on Instagram to post-purchase follow-up. That means generating and converting leads, resolving customer queries with warmth and speed, and feeding customer insights back into the business to help us improve. What You'll Do Proactively reach out to potential customers via calls, WhatsApp/messages, and social media (Instagram and beyond) to generate and qualify new leads Own the lead pipeline — track, follow up with, and nurture leads from first contact through to conversion Respond promptly and accurately to customer queries on products, sizing, pricing, offers, and order status Build genuine relationships with customers to encourage repeat purchases and referrals Follow up on leads generated through the website, Instagram, and other marketing/ad campaigns Maintain accurate, up-to-date records of leads, queries, and orders in the CRM/tracker Consistently work towards and meet monthly sales and conversion targets Collect and share customer feedback with the product and marketing teams to help improve offerings Coordinate with marketing on campaign follow-ups and with operations on order or delivery issues What We're Looking For 1+ years of experience in sales, telecalling, or customer handling (fashion, retail, or D2C ecommerce experience is a strong plus) Excellent verbal and written communication skills A friendly, patient, and empathetic approach — especially when handling customer concerns Comfortable working towards sales and lead targets in a fast-paced environment Basic proficiency with CRM tools, spreadsheets (Excel/Google Sheets), and social media platforms Self-motivated, organized, and detail-oriented, with strong follow-up discipline Bachelor's degree preferred, though not mandatory What You'll Get Competitive salary plus performance-based incentives Hands-on exposure to AI-powered sales and customer service tools Real growth opportunities in a fast-scaling D2C brand A young, collaborative, and supportive team culture