Social Content Manager – YouTube

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry Home Care and Hair products to people around the world. Dare to learn new skills, advance in your career and make an impact at Henkel. What you´ll do Support content development and execution for YouTube channels across SexyHair, DevaCurl, and STMNT Concept, coordinate, and edit short- and long-form videos including tutorials, how-tos, education content, and creator collaborations Manage upload cadence, thumbnails, descriptions, and metadata optimization to ensure discoverability and SEO best practice Maintain consistency in video quality, tone, and visual identity across brands while celebrating their unique personalities Oversee production logistics for shoots — coordinating schedules, talent, locations, and post-production needs Collaborate with Creative Strategy and Design to ensure videos align with brand identity and campaign objectives Edit and package video content for both YouTube and cross-channel use (TikTok cuts, Reels, paid placements) Partner with the Senior Manager, YouTube MSDS to identify and collaborate with stylists, creators, and educators for co-branded content Support creator briefing, shoot coordination, and content delivery aligned with brand and educational goals Build strong relationships with featured artists and contributors to strengthen MSDS’s creator community Monitor performance metrics — watch time, retention, engagement, and conversion — across all brand channels Collaborate with Business Intelligence to analyze content effectiveness and audience behavior Surface insights and propose content adjustments to continuously improve impact Track emerging YouTube and video trends to keep the MSDS ecosystem ahead of the curve