Marketing Data Scientist (m/f)

About this Position What you´ll do Role Responsibilities: Model Management Delivery: Prepare and maintain Marketing Mix Models (MMM) and related analyses, ensuring the quality, accuracy, and timely delivery of models, data, and analyses to stakeholders Data Curation Validation: Collect, structure, and validate data from various internal and external sources (media, sales, pricing, promotions, etc.) Insight Generation Strategy: Develop insights and recommendations to support marketing investment optimization and broader business decision-making Cross-functional Collaboration: Collaborate with stakeholders and cross-functional teams to interpret results and present findings in a clear and actionable way Continuous Improvement: Drive the continuous improvement of modeling methodologies, data quality, and analytical workflows What You'll Be Working On Develop and maintain statistical Marketing Mix Models (MMM) in Python using the Google Meridian library Analyze the impact of Henkel's marketing activities (TV, digital, promotions, pricing, etc.) on sales performance across selected markets Translate analytical results into actionable business insights and recommendations to optimize marketing budget allocation and improve marketing effectiveness Collaborate with international marketing and business stakeholders to support data-driven decision-making and help maximize the return on marketing investments