Manager, Modern Marketing

About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry Home Care and Hair products to people around the world. Dare to learn new skills, advance in your career and make an impact at Henkel. What you´ll do The Manager, Modern Marketing plays a key role within the AI Growth Enablement Center of Excellence, with primary focus on strengthening marketing capabilities across the North American Hair Professional portfolio. This role partners closely with brand teams and cross functional stakeholders to develop scalable marketing capabilities, accelerate digital growth, and improve marketing effectiveness across multiple brands. Support the development and execution of marketing strategies across the Hair Professional portfolio Identify scalable opportunities that improve marketing effectiveness and accelerate business growth across brands Partner with cross functional teams to support ongoing digital transformation and capability building initiatives Support the planning, execution, and optimization of digital marketing initiatives across multiple channels Partner with brands, internal stakeholders, agencies, and external partners to improve marketing performance Bring media knowledge across paid, owned, and earned channels, including planning, targeting, optimization, and measurement Analyze campaign and business performance, translating insights into actionable recommendations Help establish scalable reporting, measurement, and governance frameworks that improve consistency across brands Identify opportunities to improve marketing effectiveness, operational efficiency, and cross functional collaboration Support the regional D2C strategy across the Hair Professional portfolio Partner with internal teams and brand stakeholders to identify and execute initiatives that enhance the digital customer experience across owned channels Support the optimization of digital commerce platforms, conversion, and customer journeys Partner closely with Brand Marketing, AI Growth Enablement, Social Commerce, IT, Procurement, Legal, Finance, Sales, and other internal stakeholders