Founding Growth Marketer

ABOUT THE ROLE A fast-growing immigration technology platform in San Francisco is hiring its first dedicated growth marketer. This is a high-ownership, full-stack role working in-person with the founding team — you will build the growth function from the ground up across both a consumer audience (individuals navigating U.S. visa applications) and B2B partners (employers and law firms). This is a trust-driven, high-intent category where great marketing directly unlocks access for people navigating complex, life-changing processes. WHAT YOU'LL DO - Own growth end-to-end: acquisition, activation, conversion, and retention across B2C and B2B funnels. - Build and scale a content and SEO engine targeting high-intent search around visa types, immigration questions, and case studies. - Run and iterate on paid acquisition experiments across Google, Meta, and LinkedIn; double down on what works. - Shape brand, positioning, and storytelling for a trust-heavy category, including founder-led and customer-story content. - Build lifecycle marketing via email/CRM, referral loops, and partnership channels. - Establish analytics and attribution infrastructure; run a rigorous, data-driven experimentation cadence. - Partner directly with founders on go-to-market strategy and positioning decisions. WHAT WE'RE LOOKING FOR Required: - 2–7 years of growth or marketing experience, ideally at an early-stage startup. - Proven, hands-on experience owning full-funnel growth independently — content, SEO, paid, lifecycle, and analytics. - Track record of shipping marketing experiments and campaigns without dedicated design, engineering, or marketing team support. - Experience building content and SEO engines for high-intent search categories. - Experience running paid acquisition across Google, Meta, and LinkedIn and scaling successful campaigns. - Experience building lifecycle marketing programs: email/CRM sequences, referral loops, or partnership channels. - Experience setting up marketing analytics, attribution models, and funnel experimentation frameworks. - Experience developing brand positioning and go-to-market strategy for trust-heavy or regulated categories. Nice to Have: - Experience marketing regulated services such as legal, fintech, or health. - Direct experience with U.S. immigration processes or immigrant communities. - Experience marketing B2B SaaS platforms to employers, HR teams, or law firms. This role is not the right fit for candidates who are single-channel specialists, brand-only marketers, remote-only, management-focused without hands-on execution, or coming primarily from large enterprise environments. COMPENSATION & BENEFITS Compensation details are available upon request. This role represents a rare opportunity for significant equity and impact as the first dedicated marketing hire at a well-backed early-stage company. Note: Visa sponsorship is not available for this position. LOCATION This is a fully on-site role in San Francisco, CA. Candidates must be based in San Francisco or willing to relocate. Remote arrangements are not available.