CRM & App Marketing Manager / Assistant Manager

About Us VT Markets is an award-winning multi-asset brokerage trusted by over 3 million traders in over 160 countries with 500 employees—and growing. Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instruments, ultra-low spreads, and lightning-fast execution. We are committed to providing excellent customer service and empowering modern traders to seize market opportunities. Our platform allows traders to trade anytime, anywhere, supporting them in their journey to build a safe financial future.   Your Role in VT Markets As CRM & App Marketing Manager , you will report directly to the Email Marketing Manager and operate remotely from China, sitting within the Lifecycle Marketing team. This is a true builder's role—you will be the person hands-on analysing, building, and operating our direct messaging channels end-to-end, taking full ownership of App Push notifications, in-app pop-ups and banners, LINE Push Messaging, and WhatsApp messaging across strategy and execution. Working closely with data, content, and product teams, you will design precision automation journeys and personalised touchpoints that drive measurable improvements in user engagement, retention, and revenue. Requirements What Makes You a Great Fit Job Experience & Education 3–5 years of hands-on experience in  CRM, lifecycle marketing, or mobile marketing in a consumer app environment—e-commerce, fintech, trading, super-app, gaming, or similar. Proven experience setting up and managing App Push notifications and in-app banners, including rich push, deep links, and triggered automation flows. Hands-on experience with WhatsApp Business API, including managing message templates. Working knowledge of LINE Push Messaging and its campaign mechanics. Technical and Functional Skills Proficiency with at least one enterprise CEP platform: Braze, Salesforce Marketing Cloud, Emarsys, Klaviyo, Marketo, Iterable, or equivalent. Strong understanding of user segmentation principles—behavioral, lifecycle-based, and attribute-based—and a demonstrated ability to apply them in practice. Familiarity with platform compliance policies (WhatsApp Commerce Policy, LINE Messaging Policy, Apple/Android push guidelines) and experience running compliant channel operations. Data Acumen Data-literate: comfortable reading dashboards, interpreting funnel metrics, and drawing actionable conclusions from campaign data. Experience running A/B tests and communicating results clearly and persuasively to non-technical stakeholders. Ability to identify data leakage points within automation journeys and use analysis to drive journey optimisation and conversion improvement. Soft Skills Strong executor with a structured mind — able to manage multiple channels and projects simultaneously in a fast-paced environment without dropping the ball. Excellent cross-functional communication and collaboration skills, able to connect effectively with data, content, product, and marketing teams. High degree of user empathy—always placing user experience at the centre, seeking the optimal balance between performance-driven outcomes and non-intrusive communication. Other Requirements Due to the remote nature of the role, you will need to access your personal device & laptop for work. Responsibilities Channel Ownership & Hands-On Execution Set up, configure, and manage campaigns across App Push notifications, in-app pop-ups and banners, WhatsApp messaging, and LINE messaging channels—from journey automations to day-to-day operations. Build, maintain, and optimise channel-specific touchpoints in automation journeys for the full user lifecycle: onboarding, activation, engagement nudges, re-engagement, win-back, and beyond, via our CEP platform (e.g. Braze or equivalent). Strategise and execute tactical campaigns aligned with product launches, promotions, seasonal events, and business priorities. Manage message templates, rich media, deep links, CTAs, and behavioral sequencing logic consistently across all channels. Maintain channel hygiene—manage opt-in/opt-out flows, suppression lists and ensure strict compliance with platform policies, including WhatsApp Commerce Policy, LINE Messaging Policy, and Apple/Android push guidelines. Automation & Journey Design Collaborate with the Lifecycle team to design and implement event-triggered and behavior-based automation flows within our CEP platform, integrating messaging channels meaningfully into the user journey. Define trigger logic, delay windows, frequency caps, and exit conditions to create coherent, non-intrusive user experiences. Partner closely with Growth Analytics and Product teams to ensure the right behavioral events and user attributes are instrumented and available for targeting; proactively push for new feature development where needed to maximise channel effectiveness. Segmentation & Personalisation Build and manage audience segments based on behavioral signals, lifecycle stage, product usage, demographics, and engagement history. Apply personalisation at scale—dynamic content, variable substitution, and conditional logic—to ensure every message feels relevant to each recipient. Develop and maintain a segmentation framework that supports both always-on journeys and one-off campaigns; continuously identify high-value and at-risk user cohorts and develop targeted communication strategies for each. Performance Reporting & Analytics Own channel performance reporting — tracking delivery rate, open/read rate, click-through rate, conversion, opt-out rate, and revenue attribution across all channels. Maintain dashboards to give the team real-time visibility into campaign performance and channel health. Conduct post-campaign analysis and produce actionable insights — what worked, what didn't, and what to test next. Monitor channel-level trends such as declining CTR or rising opt-out rates, and proactively identify and address performance deterioration before it compounds. Optimisation & Experimentation Design and run structured A/B and multivariate tests across message copy, creative, timing, frequency, and targeting—with clear hypotheses and statistically valid conclusions. Continuously optimise content, message cadence, and channel mix based on user behavior and engagement data. Identify funnel leaks in automation journeys and implement fixes to improve conversion at each stage. Stay current with platform-specific best practices for App Push, in-app messaging, WhatsApp, and LINE, and apply them to continuously raise engagement benchmarks. Cross-Functional Collaboration Partner with global and regional marketing teams to execute campaign activations, providing subject matter expertise on how to effectively utilise each messaging channel to reach users and achieve campaign goals. Work with the Content team to brief and deliver assets optimised for each channel's format and audience context. Collaborate with Growth Analytics to ensure accurate measurement, event tracking, audience segmentation, and post-campaign analysis. Partner with Product teams to drive development of features that expand the reach and effectiveness of messaging channels.   What Success Looks Like The automation journeys you have built now cover every critical touchpoint across the full user lifecycle — channel reach is precise, experiences are consistent, and user engagement and retention metrics have improved measurably. The A/B testing programme you lead has become a continuous optimisation flywheel — overall CTR, conversion rates, and revenue attribution are trending upward, and your test insights are widely adopted by the team as a decision-making foundation. The real-time dashboards and channel health monitoring systems you established have made the team proactively sensitive to performance shifts — channel deterioration is identified and resolved early, and compliance operations