Content Marketing Manager (US Market)

ABOUT THE ROLE A fast-growing, seed-funded startup in the AI-powered business communication space is looking for a Content Marketing Manager to own and drive content strategy for the US market. This is a pivotal, end-to-end role where you'll shape how thousands of SMEs discover, understand, and trust the product — defining the brand voice across every stage of the customer journey, from performance ads to organic content. You'll work autonomously alongside a lean, ambitious team in a high-ownership environment. This role is ideal for someone who is equally at home crafting conversion-focused copy and digging into performance data to iterate and improve. WHAT YOU'LL DO - Own content marketing for the US market end-to-end, spanning the full customer journey. - Define and maintain brand voice across performance ads, landing pages, organic content, and product messaging. - Write and optimise website and landing page copy specifically for US audiences. - Produce high-performing copy for paid channels including Meta, Google, and LinkedIn. - Script ad creatives for video platforms (e.g. YouTube) and paid social. - Create and execute organic content strategies across relevant social platforms. - Collaborate with creators, customers, and influencers to produce authentic, resonant content. - Use user research, A/B testing, and performance insights to continuously improve messaging effectiveness. - Contribute to product positioning and go-to-market messaging strategy. WHAT WE'RE LOOKING FOR Required - 4+ years of experience in Content Marketing, Copywriting, or Growth Marketing. - Proven background in B2B SaaS or a fast-growing software environment. - Outstanding English writing skills tuned specifically for a US audience — native or C2 proficiency required. - Strong grasp of performance marketing principles and conversion-focused copywriting. - Hands-on experience with paid channels (Meta, Google, LinkedIn) and scripting for video/social ad creatives. - Track record of creating and executing organic social content strategies. - Analytical mindset with practical experience using A/B testing and analytics to drive content decisions. Nice to Have - Experience collaborating with creators, influencers, or customers on content production. - Experience conducting or leveraging user research to sharpen messaging. - Involvement in product positioning or go-to-market strategy work. COMPENSATION & BENEFITS - Salary: €70,000 – €150,000 annually, depending on experience. - High-ownership role with significant scope to shape strategy from day one. - Work within a small, fast-moving team at an early-stage, well-funded company. Please note: visa sponsorship is not available for this position. LOCATION This is an on-site role based in Vienna, Austria. Candidates must be willing and able to work from the Vienna office. Remote work is not available for this position.