Senior Associate - Planning

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p></p> <div style="font-family: 'Open Sans' , Helvetica; font-size: 14.0px; font-weight: 400; line-height: 20.0px; margin: 10.0px 0.0px; color: rgb(51,51,51); font-style: normal; letter-spacing: normal; word-spacing: 0.0px;"> <div style="font-family: 'Open Sans' , Helvetica; font-size: 14.0px; font-weight: 400; line-height: 20.0px; margin: 10.0px 0.0px; color: rgb(51,51,51); font-style: normal; letter-spacing: normal; word-spacing: 0.0px;"> <div style="font-family: 'Open Sans' , Helvetica; font-size: 14.0px; font-weight: 400; line-height: 20.0px; margin: 10.0px 0.0px; color: rgb(51,51,51); font-style: normal; letter-spacing: normal; word-spacing: 0.0px;"> <p><span style="color: rgb(0, 0, 0);"><strong>About WPP Media</strong></span></p> <p><span style="color: rgb(0, 0, 0);">WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.</span></p> <p><span style="color: rgb(0, 0, 0);">WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com</span></p> <p><span style="color: rgb(0, 0, 0);">At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:</span></p> <ul> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Be <strong>Extraordinary</strong> by <em>Leading Collectively</em> to <em>Inspire transformational Creativity.</em></span></li> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Create an <strong>Open</strong> environment by<em> Balancing People and Client Experiences</em> by <em>Cultivating Trust</em>.</span></li> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Lead <strong>Optimistically</strong> by <em>Championing Growth</em> <em>and Development</em> to <em>Mobilize the Enterprise</em>.</span></li> </ul> </div> <div style="font-family: 'Open Sans' , Helvetica; font-size: 14.0px; font-weight: 400; line-height: 20.0px; margin: 10.0px 0.0px; color: rgb(51,51,51); font-style: normal; letter-spacing: normal; word-spacing: 0.0px;"> <p><span style="color: rgb(0, 0, 0);"><strong>About EssenceMediacom: A Leading WPP Media Brand</strong></span></p> <p>EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.</p> </div> <div style="font-family: 'Open Sans' , Helvetica; font-size: 14.0px; font-weight: 400; line-height: 20.0px; margin: 10.0px 0.0px; color: rgb(51,51,51); font-style: normal; letter-spacing: normal; word-spacing: 0.0px;"><span style="color: rgb(0, 0, 0);"><strong>GENERAL DESCRIPTION</strong></span></div> <div style="font-family: 'Open Sans' , Helvetica; font-size: 14.0px; font-weight: 400; line-height: 20.0px; margin: 10.0px 0.0px; color: rgb(51,51,51); font-style: normal; letter-spacing: normal; word-spacing: 0.0px;"><span style="color: rgb(0, 0, 0);">As a Senior Planner, you will have the responsibility to manage the business need of the accounts that will be assigned to you. You will also have the responsibility to drive business development for both existing and potential clients of the agency.</span></div> <div style="font-family: 'Open Sans' , Helvetica; font-size: 14.0px; font-weight: 400; line-height: 20.0px; margin: 10.0px 0.0px; color: rgb(51,51,51); font-style: normal; letter-spacing: normal; word-spacing: 0.0px;"><span style="color: rgb(0, 0, 0);"><strong>DUTIES AND RESPONSIBILITIES<br></strong><strong>3 best things about the job:</strong><br></span></div> <div style="font-family: 'Open Sans' , Helvetica; font-size: 14.0px; font-weight: 400; line-height: 20.0px; margin: 10.0px 0.0px; color: rgb(51,51,51); font-style: normal; letter-spacing: normal; word-spacing: 0.0px;"> <ol> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Puts you at the forefront of Integrated advertising (ATL + Digital) and measurement</span></li> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Opportunity to hone integrated planning skills and knowledge across the spectrum of channels/platforms, through interacting and learning from our different platform specialists</span></li> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Opportunity to be learn the ins and outs of how an integrated campaign is successfully planned, implemented, and measured<br></span></li> </ol> <p><span style="color: rgb(0, 0, 0);"><strong>MEASURES OF SUCCESS</strong><br><span style="text-decoration: underline;">In three months:</span><br></span></p> <ul> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Mastered client management skills, delivering superior service and output for accounts handled</span></li> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Learned the basic media planning and optimization and analytics skills</span></li> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Managed to handle projects/executions independently</span></li> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Achieved a clear g