Digital Marketing Intern - Commercial Group

<p class="s25"><span data-contrast="auto"><span data-ccp-charstyle="s2" data-ccp-charstyle-defn="{"ObjectId":"e1226361-75d1-550e-bed1-3306b7137d36|1","ClassId":1073872969,"Properties":[201342446,"1",201342447,"5",201342448,"1",201342449,"1",469777841,"Calibri",469777842,"Arial",469777843,"Calibri",469777844,"Calibri",201341986,"1",469769226,"Calibri,Arial",268442635,"24",469775450,"s2",201340122,"1",134233614,"true",469778129,"s2",335572020,"1",469778324,"Default Paragraph Font"]}">Here at Sony Music Entertainment, we are shaping what’s next in a way that creates impact. Forging powerful new ideas at the heart of music, technology, and culture that entertain and move people. This is your opportunity. Part of a global community, united by individual passion, rising to that challenge every day. Adapting at pace and supporting one another, inspired to influence the future. For the benefit of you, our people; our creators, our business, and wider society too. This is your chance to shape your impact on Sony Music and beyond.</span></span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></p> <p><span data-contrast="auto"><span data-ccp-charstyle="s2">Sony Music Commercial Group (CG) is known as the backbone of the company. As well as running its own active labels, CG is the proprietor of Sony Music’s entire catalogue, representing virtually every musical genre. ‘Catalogue’ refers to anything which is older than 42 months – everything from Whitney Houston to One Direction, The Clash to Miguel, George Michael to George Ezra, </span><span data-ccp-charstyle="s2">Michael Jackson </span><span data-ccp-charstyle="s2">to </span><span data-ccp-charstyle="s2">Judas Priest</span><span data-ccp-charstyle="s2">, Mariah Carey to Beyonce, Bruce Springsteen to Jamiroquai, and everything in between! Our catalogue marketing activity exists in conjunction with artists and Sony’s frontline labels on a non-stop basis, taking place when artists are both in and out of album cycle; identifying opportunities, moments, and trends which could bring fans closer to their favourite artists, and which could introduce them to other artists in Sony’s vast catalogue. </span></span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></p> <p><span data-contrast="auto"><span data-ccp-charstyle="s2">To say the role and the department is varied would be an understatement, and the year-long internship will allow you to see how our </span><span data-ccp-charstyle="s2">D</span><span data-ccp-charstyle="s2">igital </span><span data-ccp-charstyle="s2">marketing team operates, in terms of </span><span data-ccp-charstyle="s2">A</span><span data-ccp-charstyle="s2">udience </span><span data-ccp-charstyle="s2">D</span><span data-ccp-charstyle="s2">evelopment, </span><span data-ccp-charstyle="s2">R</span><span data-ccp-charstyle="s2">eactive </span><span data-ccp-charstyle="s2">M</span><span data-ccp-charstyle="s2">arketing and </span><span data-ccp-charstyle="s2">V</span><span data-ccp-charstyle="s2">ideo </span><span data-ccp-charstyle="s2">S</span><span data-ccp-charstyle="s2">trategy</span><span data-ccp-charstyle="s2">. Key to the role is keeping abreast of social media trends and short-form content which uses music – identifying and amplifying these moments </span><span data-ccp-charstyle="s2">and tapping into communities </span><span data-ccp-charstyle="s2">is an important part of what we do.</span><span data-ccp-charstyle="s2"> </span><span data-ccp-charstyle="s2">We value dedication, passion, and innovative thinking in all that we do, and strive to create an environment in which experience and knowledge is constantly being shared.</span></span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></p> <p><span data-ccp-props="{"134233117":true,"134233118":true}"><strong>Please note: This application form cannot be saved part-way through. We recommend preparing your answers in a separate document and then copying them into the form when you’re ready to submit. If you’d like to take additional time to complete your application, please ensure you gather your responses externally before submitting in one go. </strong></span></p> <p class="s25"><strong>If you have any reasonable adjustment requests, please reach out to <a href="mailto:recruitment.support@sonymusic.com">recruitment.support@sonymusic.com</a>. </strong></p> <p class="s25"> </p> <div class="iCIMS_InfoMsg iCIMS_InfoMsg_Job"> <div class="iCIMS_Expandable_Container"> <div class="iCIMS_Expandable_Text"> <h2><strong>Role Overview:</strong></h2> <h4><strong>Ways of Working</strong></h4> <ul> <li>Office attendance: Monday, Tuesday and Thursday are mandatory in-office days</li> <li>Flexibility: Wednesday and Thursday are flexible</li> <li>Offsite working: You will have the opportunity to attend gigs, content shoots, assist on promo</li> </ul> <h2><strong>What you'll do:</strong></h2> <ul> <li data-leveltext="" data-font="Symbol" data-listid="31" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Assist with the day-to-day management of artist and label channels, fan community activations, CRM campaigns, competitions and cross-platform content distribution</span></li> <li data-leveltext="" data-font="Symbol" data-listid="31" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-